What counts as a usable lead
- A lead must identify a plausible buyer, sector, product or service, timing, and source.
- For Cuba, a lead is incomplete until the buyer and payment route clear sanctions and restricted-list screening.
- Leads involving state tourism, military-controlled distributors, or opaque import companies need enhanced review.
Lead triage workflow
- Classify the opportunity by sector and product.
- Run SDN, CRL, and CPAL checks on every named entity and parent company.
- Check whether the export can fit TSRA, medical/humanitarian, telecom, informational materials, or support-for-the-Cuban-people channels.
- Document why the lead is allowed, blocked, or needs counsel / licensing.